Oneida Michelangelo Flatware

In an era where understated minimalism defines elegance, Oneida struggled to market its most elaborate pattern, Michelangelo. The solution? Lean into the extravagance. By highlighting the luxury and decadence, we transformed it into one of Oneida’s best-selling collections.

Client: Oneida (freelance), 2020
Role: Lead Copywriter

My Contribution

E-Commerce

Optimized, engaging Amazon product descriptions and titles enhanced visibility, boosted conversion rates, and drove sales through strategic keyword integration.