Copywriter. Creative. Novelist.
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Karen MacNeil Flavor First™ Wine Glasses

Karen MacNeil Flavor First™ Wine Glasses

Anchor Hocking wanted to shake up the wine-glass industry. We partnered with renowned sommelier Karen MacNeil to end the “white or red” binary and introduce a radical new concept: that flavor, not color, is what determines the ideal glass.

Client: Anchor Hocking (freelance), 2021
Role: Lead Copywriter


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Karen MacNeil Flavor First™ Packaging