Disney Rewards
We handled marketing for Disney Rewards in the financial services sector, creating content and copy for everything from credit card campaigns and promotions to rebrands, cruises, parks, experiences, film releases, and more.
Client: Disney
Role: Lead Copywriter
2024 Rebrand: Endless Stories Await
Disney Rewards refreshed its branding beginning in 2024, starting with the tagline "Endless Stories Await" to capture a sense of untapped magic and ceaseless adventure. The rebrand was standardized across all channels, including emails, offers, direct mail, park signs, program guides, and digital platforms. We also did an entire Disney Debit website redesign.
Disney Rewards Program Guide
We seamlessly blended the new “Endless Stories Await” branding into existing offers and Disney, Marvel, and Star Wars franchises, using a fun, adventurous, and enchanting voice to offer customers an escape from everyday life.
A letter introducing the guide + new branding
Email Campaigns
Developed copy for all Disney Reward emails that included various offers, shows, experiences, film releases, and more.
Disney Rewards Welcome Email Series
Kept the new branding consistent across a series of onboarding emails that familiarized, educated, and sold.
Welcome
Redeem
Earn
Disney Rewards Halloween
Disney sought a fresh Halloween direct mail concept. We created a glow-in-the-dark treasure map with cool visuals and a tactile experience that led customers to the Disney Store website where they could get everything they needed for an awesome Halloween.
I provided ideation, concept creation, and copy.
Halloween mailer digitalized for email campaign:
Signs, Posters, and Pamphlet materials at the Walt Disney World and Disneyland Resorts
Agency: True North Inc.
Concept: Alexander Filice and Naushika Perera
Executive Creative Director: Dan Brown
Senior Copywriter: Alexander Filice
Senior Art Director: Naushika Perera