Amazon SEO for Anchor Hocking
Because Anchor Hocking, a renowned manufacturer of glassware and kitchen products, conducts most of its B2C business on Amazon, it needed feature-heavy content optimized to ensure it was informative and easy to read, helping it stand out against competitors.
Client: Anchor Hocking (freelance)
Role: Lead Copywriter and SEO Specialist
For over 150 product pages, we overhauled titles, bullets, and longer descriptions to accentuate selling points, increase traffic, and boost conversion rates, resulting in a 20% increase in Amazon sales.
My contribution: Lead copywriter, keyword analysis, SEO strategy, and execution.
2024 Revamped Titles and Bullets:
2024 revamp: shorter character limits, pinpoint detail
Anchor Hocking 26 Piece Glass Storage Containers with Lids (13 Glass Food Storage Containers & 13 Red SnugFit Lids)
2021 Titles and Bullets:
2021 copy: longer character limits, more detail
Amazon+ Content:
Boosting SEO performance using a strategic approach to storytelling.
